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Product Development Playbook

Ways of working, habits and principles for Product Development

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Our product model

To better serve our customers and partners, deliver more innovative and impactful solutions, and have even more motivated and empowered teams, we’re on a transformation journey to improve our ways of working.

To guide us toward our future state of operating by ‘The Product Model’, we have a Product Development Playbook. It clarifies how we craft products in an impactful way in EasyPark Group.

The Playbook is based on best practices, thought leadership, and people’s learnings across many years about how to craft products, and create circumstances for how powerful product, engineering, and design cultures are created and sustained.

Partially, this Playbook is aspirational. It serves as our compass. But hey, it takes some time and patience to reach new horizons!

We hope you’re curious to explore our Playbook, contribute to enrichen it, and learn how it can contribute to our joint growth!


From our people

EV Charging 101

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Get alerted of future opportunities

About EasyPark Group

EasyPark Group is a global mobility platform with a vision to make cities more livable. Present in over 6,000 cities across more than 80 countries, the company simplifies parking and mobility worldwide. In 2024, EasyPark Group was recognized as one of Europe’s fastest-growing businesses by Financial Times and Statista. And in January 2025, it expanded its scope by acquiring Flowbird. Together, the group is uniquely equipped to support cities’ distinct needs with proven mobility solutions, and to create a global leading mobility platform where technology, data, insights, payments and user-choice make urban life easier for everyone.

Founded in 2001

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