Trade Marketing Specialist
At EasyPark, we love cities. We love them for work, for play and everything in between. That’s why our mission is to make life in cities that much easier – by taking care of the parking. With the use of technology, we break barriers, helping improve the urban experience. Our aim is to create a scenario where parking supply and driver demand are balanced not due to additional parking spots and fewer cars, but thanks to predictive technology that connects our users to available spots.
The Role
In this role you will ensure a full overview of the POS content out in the markets we operate in and a well-filled testing backlog for POS, in aim to continuously explore how efficiently it converts new users/customers. One main pillar of the POS business is to convert this physical sales channel into a digital one so we can track and attribute our marketing efforts.
You will contribute & make an impact through:
Continue to evolve and improve our content strategy and roadmap for Point of Sales, to help us take the next steps and drive growth in line with the business strategy.
Lead the work with optimizing conversion at POS, ensuring our brands are preferred versus competition while achieving growth KPIs and ROMI.
Ensure a strong test & research roadmap in place, including A/B testing of signage, in aim to optimize massaging and designs for superior results
Gather requirements and input from various stakeholders and propose solutions to best support the business need and KPIs.
Conduct competitor analysis and stay up to date on new trends, tools, tactics and best practise within testing.
Think local with aim to tailor content for each context, while striving to scale processes, solutions and test results when possible
Collaborate closely with the Creative team to ensure efficient production of stimuli material, translation of copy, legal checks and implementation of winning designs
Use the Analytics team as a sounding board for A/B testing and support in analysing results
Together with the Insights Manager, deep-dive into the user journey and how drivers interact with our exposure, making sure that our exposure is better than competition
Create and continuously update POS playbooks for internal use, including best practices for what content to tailor to what context
Work closely with our regional Marketing Managers, Country Directors and Distribution team
Facilitate and share learnings across markets and channels
You will be the go-to person and champion in all matters related to POS content strategy and testing roadmap, playing a pivotal role in our organization's growth and success
You ensure a productive relationship with our external research partners
Your background
We don’t think one size fits all, but a successful candidate might have the following:
4+ years marketing and analytics experience in a multi channel environment
A proven track record of driving growth in the physical and digital space, working successfully with testing and experimentation
Can demonstrate an ability to drive several parallel projects forward in a dynamic environment
Have good knowledge and experience from how to work with relevant KPIs and measurements. You have a drive for results, a love for data and you have an ability to derive actionable conclusions from large data sets
You are forward-leaning with a “be curious” mentality, a data-obsessed approach, an ability to get things done while playing together as a team
Skilled at stakeholder management of senior and international colleagues
You have a fun and strong personality and you are also passionate about marketing, analytics and growth
Bachelor’s or Master’s degree in business and/or marketing
We expect you to be a strong communicator in both written and verbal form in English
This role is based in Stockholm, Sweden.
Life at EasyPark
We are a values-driven company with an international culture and a global presence. By providing an environment with space to grow and room for autonomy, we believe in encouraging and supporting our team members to take initiatives and act outside of their comfort zone. To have an open mind and embracing change is a part of our DNA. At EasyPark we are dedicated to maintaining an open culture where the voice of each person is heard, and we play as one team across the globe. Diversity is something we celebrate and we are committed to creating an inclusive environment for everyone.
- Department
- Marketing
- Locations
- Stockholm, Sweden
Stockholm, Sweden
We shape the future of EasyPark
EasyPark is the result of continuous initiatives and ideas flowing in from across the globe. Our people drive our innovation, and when we find a good idea, we act.
About EasyPark Group
We build smarter, more livable cities – one parking spot at a time. With the use of technology, we break barriers and improve the urban life experience. We help cities balance parking supply and driver demand – not by adding additional parking spots or reducing the number of cars, but with the help of predictive technology and data visualization.
We also help cities become more sustainable by eliminating congestion, increasing efficiency and enabling a smooth experience for charging electric vehicles.
The EasyPark team consists of almost 1000 people representing over 55 nationalities across more than 20 countries, all working toward the common goal of making urban life easier.
In 2021, EasyPark Group acquired the global provider of digital parking services, PARK NOW Group, including the apps Parkmobile, RingGo and Park-line.
Trade Marketing Specialist
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