At EasyPark, we love cities. We love them for work, for play and everything in between. That’s why our mission is to make life in cities that much easier – by taking care of the parking. With the use of technology, we break barriers, helping improve the urban experience. Our aim is to create a scenario where parking supply and driver demand are balanced not due to additional parking spots and fewer cars, but thanks to predictive technology that connects our users to available spots.

Are you passionate about building brands that resonate on a global scale? Do you thrive on bringing brand strategy to life and leading creative teams? Are you motivated by creating memorable experiences that stand out in a competitive market? If so, you might be the perfect fit to lead our inhouse Brand and Creative team as our Head of Global Brand and Creative.

As the Head of Global Brand and Creative at EasyPark Group, you will be a pivotal member of our marketing leadership team; driving the brand vision, strategic initiatives and visual identity. You will lead and mentor a talented creative team consisting of Creative Director, Art Director, Copywriter, Digital Design Lead, Production Lead and Designer, ensuring that our brand is expressed consistently and powerfully across all touchpoints.
 

The Role

In your role as Head of Global Brand and Creative, you will steer the development and execution of strategic brand initiatives; including brand strategy, positioning, architecture, naming and visual identity across all customer segments (B2C, B2B and Industry). You’ll lead and manage an inhouse team in creating meaningful and impactful content that amplifies our brands across all channels: app, digital media channels, web, social media, CRM and of course the most important offline channel of signage. Signage is one of the most important ways that we attract new users to our business and create growth in the business.

With your experience, you have a clear understanding of how creativity should align with business objectives, striking the right balance between innovation, speed in delivery, level of automation and building the brand/s. Apart from this, you will also continuously develop and refine the brand portfolio of consumer-facing brands (MPP), ensuring a cohesive brand architecture and ID that resonates with our audience across diverse markets and touchpoints.

You'll be a part of the Global Marketing Leadership team at EasyPark group and thus will be a key player in helping to shape how marketing as a function helps to achieve EasyPark Group’s growth goals.

You will contribute & make an impact through:

• Be the global steward for the EasyPark Group brand and all of the sub brands in our portfolio.

• Manage our brand portfolio by clearly defining the role of the various sub brands.

• Be the champion, cheerleader and advocate for the brand within and outside the company to ensure that the brand is a key differentiator for EasyPark group to achieve it’s business ambitions.

• Leading and managing a team consisting of creative director, art director, copywriter, production lead, digital design lead and designers.

• Work closely with internal creative talents, design agencies and freelancers when you think it’s required by the scope and business objectives. Continuously balancing the workload and projects between available resources and talents to achieve the best outcome.

• Nurture and maintain close collaboration with senior marketing leaders, regional marketers, cross-functional teams and key stakeholders from all functions in the organization to ensure a unified and cohesive brand experience.

• Facilitate effective communication within the team to drive efficient processes and high-quality results.

• Provide regular feedback, conduct performance reviews and support the professional development of team members to help them achieve their career goals and enhance their creative capabilities.

• Be at the forefront of the company’s efforts to utilize Artificial Intelligence to enhance the quality, consistency and footprint of our global portfolio of brands.

About you

We don’t know you yet, but you might recognize yourself in the following:

• You are a proactive leader who can establish credibility through best-in-class visual expression, rapid delivery and the ability to produce exceptional creative work.

• You possess a keen eye for design, with an understanding of how to drive results through visual expression.

• You are an effective collaborator who works seamlessly with internal and external stakeholders to achieve shared objectives.

• You have a deep understanding of all stages of the creative development and execution; from concept to final execution of marketing assets.

• You have a global mindset and thrive on inclusively leading and managing a team with people from different countries and cultures.

• Excellent communication, collaboration and planning skills

• Open to hands-on operational work while also balancing the leadership of the team and a strategic mindset.

• A history of thriving in fast-paced environments and ability to quickly adapt to fast changing priorities.

Your background 

We don’t think one size fits all, but a successful candidate might have the following:

• 10+ years in a relevant marketing position at a marketing department or agency.

• 5+ years experience as Head of Brand and Creative or similar, directly managing a team.

• Extensive leadership experience, leading both direct reports and/or other teams.

• Experience in a global organizational setup with multiple stakeholders and a matrixed structure.

• Experience with leading organizations through change using brand as the key agent of change would be considered a big plus.

• Excellent interpersonal and organizational skills

• Proficiency in English, both written and spoken.

We would prefer the role to be based in Stockholm, Sweden. It reports to the Global Head of Marketing of the EasyPark group.

Life at EasyPark

We are a values-driven company with an international culture and a global presence. By providing an environment with space to grow and room for autonomy, we believe in encouraging and supporting our team members to take initiatives and act outside of their comfort zone. To have an open mind and embracing change is a part of our DNA. At EasyPark we are dedicated to maintaining an open culture where the voice of each person is heard, and we play as one team across the globe. Diversity is something we celebrate and we are committed to creating an inclusive environment for everyone.