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Global B2C Marketing Manager

What your job experience as Product Marketing Manager may look like:

We used the word ‘may’ purposefully to highlight the power and space you have to shape and drive your own job experience in EasyPark. 

As a starting point, this role will provide a unique and challenging cradle-to-grave product marketing experience with team leadership responsibilities which include:  

  • Developing and managing B2C marketing campaigns for all EasyPark markets in collaboration with local teams 
  • Being in charge of all digital media advertising with support from in-house graphic creatives and external digital agencies
  • Monitoring and interpreting trends of real time user behavior data and identifying actions to leverage or optimize business results
  • Developing product positioning and consistent campaign messages that differentiate our products in the market 
  • Executing on segment specific go-to-market plans, working with any and all required departments necessary to reach business goals
  • Reporting on website, social and campaign performance, collecting insight to help the team optimise and improve the success of future campaigns
  • Assisting with organisation of marketing events
  • Working with business development managers, account managers and creative team to prepare pitches/presentations and proposals.

KPIs (key objectives/targets as part of this role):

  • Brand awareness and brand attribute
  • Users acquisition 
  • Cost per acquisition 

Who are we looking for?

Personality & Attitude:  it comes first than anything else

  • Being proactive is paramount to succeed in EasyPark
  • Head in the clouds feet on the ground – a strategic thinker combined with Can-Do attitude
  • Enjoying a start-up culture (even though EasyPark is no longer a start up) and thrive in a fast-paced environment 
  • Caring and helpful, who can put a smile on people around
  • Reliable – Keep your word and deliver on your promise



  • Highly analytical and ability to make sense of real time user data to derive actionable insight
  • A digital marketer with an eye for analytics and strategies with a thirst for result and a will to try new ways to succeed
  • Consumer insight & project management skill preferred
  • Fluency in English is a must
  • Native or good command of one or more of EasyPark market languages is a big plus: Scandinavian languages, Italian, German or Spanish
  • TV, content, digital and social media preferred

Required experience:

  • minimum 4 years of experience in product marketing preferred
  • 1-2 years digital marketing or PR/social media experience is a big plus
  • field sales or field sales support preferred 

 Starting date: November 

This role is a 8 months parental leave cover position with possibility of extension.

One final thing

EasyPark expects a lot, not in the old-fashioned way, but in expecting your ideas, initiatives, hard work and commitment to contribute towards the common goals of the company. EasyPark is a driven team with big goals, so we seek individuals who are truly passionate about their work and possess the entrepreneurial spirit to overcome challenges and deliver. Being a part of the EasyPark team will, for the right person, be a fruitful and personally enhancing journey.

Or, know someone who would be a perfect fit? Let them know!

Head Office Sweden

Hangövägen 25
115 41 Stockholm Directions

We shape the future of EasyPark

We believe our unique team across the globe, and the culture we are shaping daily, are key for our growth journey ahead. We work together with our heads, but even more importantly, with our hearts. 


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