Product Marketing Manager

At EasyPark, we love cities. We love them for work, for play and everything in between. That’s why our mission is to make life in cities that much easier – by taking care of the parking. We make sure you never miss a beat by making it quicker and easier to find, pay, administer, operate and plan parking.

The Role

Our marketing team is still growing! Therefore we are happily looking for an extraordinary Product Marketing Manager. As our range of products increases and develops, there is a great need for this new role in the marketing team. You will be responsible for EasyPark’s Product Marketing communication towards our operators and partners, meaning B2B and B2G (government), making sure that EasyPark’s app and services continue to spread to more cities across the world. EasyPark’s expansion has led to a current presence in over 20 markets and we are constantly entering new ones. Having this challenge ahead makes this role exciting and challenging as you will have the opportunity to take a proactive role to drive growth together with our ingenious product team and our successful sales and expansion team. Being the lead within the product marketing and value propositions development in collaboration with these 

You will contribute & make an impact through:

• Setting the marketing and communication strategy for the product marketing towards our B2B and B2G target groups 
• Setting the segment & channel roadmap to deliver profitable and competitive growth. This includes building strong value propositions and plans based on deep understanding of consumers, brands, channels, and industry trends
• Bringing our marketing efforts forward through incorporating marketing automation and CRM into these marketing channels 
• Being responsible for setting objectives, KPIs and budget of the activities carried out
• Developing content and sales material towards our partners and operators together with the product managers
• Creating world class content with (and without) creative agencies
• Being accountable for the analysis of product & service performance, potential business case delivery and monitoring of progress against key measures
• Acting as a hub at the headquarters and coordinate local marketing events in over 20 markets
• Coordinating and working together with the local country directors and marketing managers in all our markets

About you

• You are a self-starter with the desire to thrive within a team dedicated to making a global footprint
• Excellent problem-solving, spoken and written communication skills
• Exceptional interpersonal skills with a deep understanding of stakeholder management and dealing with expectations
• You want to exceed expectations and you are not afraid to get your hands dirty to get things done
• You build cross-functional relationships with ease 
• You are eager to learn and improve both professionally and personally
• You understand that well suited communication can both gain new customers and keep the old ones
• Well-structured to be able to manage multiple parallel work-streams

Your background 

We don’t think one size fits all, but a successful candidate might have the following:

• BSc or MSc degree in Marketing, Economics, Business Administration or similar field
• 3+ years of relevant experience in product marketing, project management or similar
• Experience in marketing automation and CRM work is a big plus
• Experience in building deep relationships in B2B is a plus
• Fluency in English is a requirement and more languages is meriting
• Swedish is not required for this role

This role is based at the Easypark headquarters in Stockholm.

One final thing

EasyPark expects a lot, not in the old-fashioned way, but in expecting your ideas, initiatives, dedication and commitment to contribute towards the common goals of the company. EasyPark is a driven team with high ambitions. We seek individuals who are truly passionate about their work and possess the entrepreneurial spirit to overcome challenges and deliver. Being a part of the EasyPark team will, for the right person, be a fruitful and personally enhancing journey.